A Tough Sell

Jeff Jorgensen, National Accounts Manager at ICD wrote an article for the August '09 issue of World Trade Magazine. The article titled: "Talk About a Tough Sell," emphasizes the important need to consider quality translations in today's marketplace. Most companies are looking at their bottom line in the economic downturn, but it's also important to consider liability issue when it comes to poorly translated material, and cost shouldn't out way quality. This article is a must read for anyone considering translations or debating the cost versus quality issue. You can download a PDF version of the article here