Maintaining TMs

What's the difference between 101% match and 100% match. Well, the main difference is a 101% match has been reviewed over time and is matched up not just as a previously translated sentence, but matches in context as well. This means the the translation is not only accurate but matches the style and context of the previous translation in the translation memory. LSPs and translators have faced this issue before. The match is 100%, but sometimes the context might be slightly incorrect or a word choice might need to be changed. For this reason, most LSPs would suggest a review of the 100% instead of ignoring it.  

Translation memory is a fabulous tool to enhance productivity, but if not used correctly becomes the repository for all sorts of old sentences, mistakes, and bad translation choices. Some TM's store multiple entires of the same translation without overriding the previous translation. This is an issue if multiple translators were used on a project. Now you have multiple enteries and inconsistent translations for the same source sentence. Translation Memories should be updated regularly especially after a client performs a review. 

One method to avoid inconsistencies is setting up a terminology database. This is one of the best tools to control quality and consistency of your translation. If terminology is analyzed and agreed in advance with your client and their in-country reviewers, it can only be the "right" terminology to use, thus cutting down on review time and enhancing quality, consistency, and brand messaging.

Downloading a TMX editor to clean up the inconsistencies, formatting tags, and miss-aligned segments is another method to help clean up the memory and ensure that you get better matches for future projects. This is important if you plan on using this translation memory to train an automated translation engine. 

The next thing that helps consistency is coming up with a style guide. Before starting a project, talk to your client, find out who their audience is, which style of writing they want to adopt. For many romance languages there is a great difference if you write in a “formal” manner or an “informal”. Then there is a difference in flavor, especially in Spanish. When a client says Spanish for Latin America, Ideally you want a translator who is a native of Argentina or Columbia. A translator from Mexico will have a different style and dialect that will not suit the Latin American audience. 

These methods will not only improve the quality of your translation, but it will reduce time and cost for you, your client, and the reviewers. 

ICD Exhibiting at the Learning Solutions Conference and Expo 2012

ICD will be exhibiting at 2012 Learning Solutions Conference and Expo in Orlando Florida,
March 21-23, 2012.  Use this discount code: 315LS12  and get $100 off your conference registration.

Register Now: http://www.learningsolutionsmag.com/lscon/content/2086/learning-solutions-conference-2012-home/

Professional translation services or individual translators? You decide

If your company is thinking of using an individual translator rather than a professional language service provider (LSP), consider some of the advantages of using a professional translation company before taking that next step.

• Although individual translators can sometimes offer better prices, a professional translation company can offer competitive prices while still ensuring quality.
• Professional LSPs may be more likely to provide free trial translations to help you gauge the level of quality of their finished worked product.
• A professional translation firm is far more likely to have set standards for the skills their translation and other company employees must have, as well as criteria for hiring.
• Unlike individual translators who may or may not have experience in a given discipline, professional translation services will typically offer subject matter expertise in a much broader range of specialities, such as automobile manufacturing, medical content, and telecommunications.
• Because of their more extensive experience and body of work, LSPs usually have comprehensive glossaries and terminology lists as well as the experience in ensuring consistency of terminology across a wide range of documents and outputs.
• For any translation work, a critical component to success is good project management and a standard translation process. Professional translation companies have the background in refining their processes to take into account best practices and are able to successfully manage and deliver projects that meet customer requirements, on time and with quality.
• Finally, a professional translation company should have the financial resources to ensure their work product and to invest in sophisticated translation memory tools that can help your company save time and money, project after project, by reusing translated content.

Jeff's take on Conexpo

In March, ICD exhibited at ConExpo/ConAGG 2011, and here is our International Account Manager's take on the show: ConExpo/ConAGG 2011 lived up to its billing as one of the “Greatest Show on earth”.  Exhibitor after exhibitor extremely satisfied with the contacts made. If you have never been to ConExpo, you now have to wait until March 2014. It is worth the cost just to see the “Biggest Sand Box in the World.” www.conexpoconagg.com

Ipad Translation Tool. Really?

Ever wondered what you would do with a portable translation tool? No, this is not a machine translation app. Well, wonder no more. Wordfast has launched Anywhere, the first professional translation memory software application that allows you to translate on the iPad. It is the largest cloud-based translation environment, which is also the fastest growing, there have been approximately 7,000 users since it's launch about 4 months ago. 

Moreover, the best aspect of Wordfast is that this new application is free and accessible to all translator. It also claims to maintain the privacy and confidentiality of the source content, and all TM content. It has a “software-as-a-Service (SaaS) model that allows you to use a translation memory without having to pre-install any software, instead you can just access the application via Safari web browser

Normally you would upload/download files in Wordfast using your main computer. Now, you can translate files (DOC, PPT, PDF, etc.) that are available from the net - by simply using a URL provided by and LSP or client. Once translation is complete, the translated file can be temporarily stored on Wordfast server for three days. You can for example, inform a client or a Project Manager that the file is available, by just providing the URL. 

This makes it possible to complete a full job with an iPad, from source file upload to the delivery of the translated file (using a full suite of Translation Memory, glossaries, Machine Translation, etc.), without ever dealing with a local hard disk. You can of course log into WFA from your main computer at any time to upload or download files. With Apple's external keyboard  the translation experience is the same as on any other computer. 

Some of the key features:

• Work in groups and collaborate with other translators. You can set permissions to share memories and work together online
• Perform automatic translation integrated and compatible with a wide variety of file types.
• Aligning source and target texts for different languages, and create parallel texts from a translation memory. 

In short, this application allows you to do virtually everything needed to perform the task of translation. This makes translation more accessible to would-be translators.  The limitations of exposing your TM and confidentiality come into question, and this might be a big risk for larger LSPs and their clients, but for small scale translators and small businesses that have in-house employee translators, this could be an easy accessible solution to using a translation memory tool.

ICD has Moved

We moved into our new office this week:


International Communication by Design, Inc.
13040 West Lisbon Road, Suite 600
Brookfield, WI 53005
Ph# 262-781-1644
Fax# 262-781-1654


We are excited to begin a new chapter in our company's history. 

ICD's New Home

International Communication by Design, Inc (ICD) is excited to announce that we are moving! For the past 19 years, ICD has been located in the  “Fortress Building” in downtown Milwaukee, Wisconsin. Due to sustained growth, ICD will relocate to a larger more advanced facility in Brookfield, Wisconsin by October 15, 2010. 

Here’s our new contact information:

International Communication By Design, Inc.

13040 West Lisbon Road, Suite 600

Brookfield, Wisconsin 53005

Phone: 262-781-1644

Fax: 262 -781-1654

translate@icdtranslation.com

www.icdtranslation.com

We are delighted to move into a larger space, adding more staff, and implementing new technologies to better serve you and improve your presence in the Global Market Place.  We’d love to show you our new facility the next time you’re in the Milwaukee area.

Together we can Translate To Evolve^SM.

ICD in the Milwaukee Business Journal

Recently, Catherine Deschamps-Potter, Vice President of Sales and Marketing, and one of the founders of ICD, was profiled in the Milwaukee Business Journal.


She talked about how trade agreements, international politics and the worldwide economic recession have wrought huge changes to the global marketplace in the last 20 years, and how one thing has remained clear throughout: The U.S. economy will grow increasingly dependent on the global economy in years to come. This outlines the basic importance of Translation Service Providers.

Photos form Recent Shows in Milwaukee, Chicago, and Las Vegas

Here are recent photos from Trade Shows where ICD was an exhibitor.

MWTA Trade Days: Milwaukee

ASTD: Chicago

AEM Exhibitor Education Meeting: Las Vegas

ICD's Experience at the AEM Exhibitor Education Meeting

AEM Exhibitor Education Meeting, May 18th-19th, 2010

Danielle and Catherine attended this meeting as ICD sponsored the AEM vendors meeting, and is the  chosen vendor for CONEXPO translations. Here is Danielle's insights on the meeting:

The CONEXPO Trade Show can appear quite daunting at first glance: In March 2011, over 2,000 exhibitors from countries all over the world will come together for a five day trade show in Las Vegas. During the 2008 CONEXPO show, over 144,600 industry professionals representing 28,000 companies attended the show. Come to think of it, even after a second or third glance, the CONEXPO is still an imposing figure. How does a company prepare to exhibit at a show of this magnitude?
This is exactly the question that The AEM Exhibitor Education Meeting sought to answer for its attendees. Over the course of two days, industry professionals and trade show analysts provided seminars on a diverse range of topics, such as marketing, booth design and how to create the best return on investment. However, two topics seemed to be the underlying message of the show: the importance of branding your company, and the need to create a goal or objective for your company experience at CONEXPO.
Branding your company into a unique entity within your industry is essential to stand out in a tradeshow of 2,000+ exhibitors. Creating a Branding Proposition for your company means promoting your company not just as “the best of the best,” but instead as the only company that does what you do. How will we stand apart as different than our top 3 competitors at the show? To do this, we will need to create a brand that goes deeper than great quality, low prices and excellent customer service, and instead look at what makes us unique and memorable within the industry.
It is also important to have an explicit goal or objective for exhibiting at CONEXPO. Without a clear objective, it becomes too easy to be swept up into the enormity of the CONEXPO show. Before the show, staff will need to be trained on how to accomplish our goals, the booth will need to be designed to best reflect our objective, and marketing materials will need to be sent out that will aid our goals. During the show, every action the company takes should be working towards our final goal. After the show, a thorough analysis and reflection will need to be taken to make sure all of our efforts were used to accomplish our goals for CONEXPO. March 2011 may seem like a long way off, but every moment of planning will be essential to create a positive experience for International Communication by Design at CONEXPO.

Google Translator Toolkit

Google has added a toolkit to their machine translation software: "Google Translate"

How does it work?

* Choose a language to translate your document into
* Upload a document, webpage or a Wikipedia article
* Google translator automatically uploads, converts and translates the content
* You can now review and improve the translation
* You can view translations that were earlier translated by other users
* You can share your translation with your friends and invite them to view or help edit your translation
* When finished, you can download the translation to your desktop
* For Wikipedia articles, you can even publish it back to the source

Now, the system works well as a crowdsourcing effort where revisions are constantly made to the translations. Thus, improving quality over time. The intellectual prowess of the translator is another questions.

The Toolkit represents another step in the advancement of machine translation. However, it still does not replace a qualified human translator with industry specialization.

Google Translator Toolkit is ideal for fast simple, non-conforming translations. If you want a 50 page manual, then you're better off sending it to your translation vendor.

Trados Fun

A few tips on how to manipulate tags in Trados:

When dealing with files that have a lot of formatting tags, there are two possible ways to deal with it in Trados Tag Editor:

1. The simpler more time consuming step:
Copy the source everytime, and then translate in between the tags (overwriting the English source text). Doing this will eliminate the need to copy all the tags all the time.

2. The more technical less time consuming step:
Tags can be protected and unprotected in TagEditor. When dealing with so many tags it might be handy to "unprotect" the internal tags (Tools>Options>Protection>Protect External Tags only). Now you can simply copy and paste tags, delete them etc..

Try it out and let me know.

Droid

Well, the Iphone and AT&T are going to get a run for their money in a couple of weeks. Motorola, Google, and Verizon will debut a phone with a open source platform. Yes, you can now customize how your phone operates. Another big feature is the ability to run background processes like a computer. Now, you can run multiple apps, thus allowing you to work more efficiently. Now, what does that mean for translation and localization. Well, since it has an open source platform and has a 1GHz processor, it might be able to run a translation software. If SDL, and that's a big if decides to offer a scaled down version of it's new Studio 2009, it's quite possible that translators and translation companies could run it on their phones. Mobility at it's best. If SDL decides not too, and you have a really good programmer handy, then you could create a 3rd party app that is compaltible with Studio 2009 and have an editing tool. You could still perform the translations and apply the memory on the go. Google of course has it's own translation tool (machine, but they wil be coming out with a version that allows you to upload existing memory files and useNow we'll have to wait and see if this will work.

A Tough Sell

Jeff Jorgensen, National Accounts Manager at ICD wrote an article for the August '09 issue of World Trade Magazine. The article titled: "Talk About a Tough Sell," emphasizes the important need to consider quality translations in today's marketplace. Most companies are looking at their bottom line in the economic downturn, but it's also important to consider liability issue when it comes to poorly translated material, and cost shouldn't out way quality. This article is a must read for anyone considering translations or debating the cost versus quality issue. You can download a PDF version of the article here

Trados Limitations and Textboxes

This week I've learned that I hate embedded and grouped text boxes in Word. Why do I hate them? Well, Trados apparently does not pick up text that are embedded in text boxes when you attempt to translate the file in a tagged word format. If you use Tag Editor it hides the text between formatting tags, and the text in the boxes are not editable. Solution, SDLX actually picks up the text for text boxes that are grouped, but it ignores embedded boxes. By the way, text in embedded boxes show up as live text, they don't get picked by SDLX, and there is no option to have it pick up or extract the text. Therefore, the best was is to try and copy and paste the text into a word file, ignoring the boxes and hoping you copied and pasted all the text correctly. So, if you must use Trados, be careful of the grouped and embedded text boxes, you'll be missing a few words if you don't.

Answering the Need for Translation

The question: Should I translate my website and my marketing material? arises every time a company explores venturing into a new market. Is the cost of translating and localizing marketing collateral going to pay off with market share in the future? is another question that looms over the heads of International Sales people in their attempt to justify their translation budgets for their material. This article, written by Don DePalma, covers some important things to factor in when considering translating and localizing content from marketing collateral to user interfaces and online help. Here's an excerpt from the article that I think address the questions above. Read the full article here


Excerpt: Global Strategies: Watch Your Language

Written by Don DePalma

Monday, 01 June 2009

Buyers want products they can understand
This need to localize isn’t unique to consumer products; it crosses a wide range of goods and services. At Common Sense Advisory, we have long tracked this product requirement. In 2006, we asked 2,430 consumers in eight non-English-speaking countries about their language and usage preferences for Web sites. The answer was unequivocal: they wanted information, user interfaces, and payment methods that they could read, use, and understand, not English.

More recently, we extended this inquiry to corporate software buyers, both the kind you use on your desktop at work and the heavy-duty enterprise solutions that power supply chains, financial institutions, and corporate operations. This time, we asked 351 buyers in eight non-Anglophone countries about their buying preferences.

We think this survey has broader implications for global sales and should be interesting even if you don’t buy or sell software. Think about the things you do buy or sell. They are marketed either online, in-person, or in the mass media, so the marketers have to attract the prospective buyers’ attention in selling propositions that make sense to them.

Think office equipment, machine tools, anything you might drive or fly, medical devices, and a bunch of other gear. Then consider what makes up these products. Each has an electronic user interface, comes with lots of documentation, and may require post-sales technical support. In many ways, from initial marketing to post-sales support, these products are similar to software.

To measure the localization requirements for business products, we selected a cross-section of countries around the world, aiming for a representative mix of markets for which companies frequently adapt their products (France, Germany, Japan, and Spain), attractive developing markets (China and Russia), and locales for which English is often thought to be sufficient for most offerings (Sweden).

Global TM

This week ICD started tweeting, and we started to follow Renato Beninatto, famed translation industry expert and President of Common Sense Advisory. He tweeted about the future of the Global TM (Translation Memory). Basically, it's the idea of combining multiple translation memories from different vendors and create a shared TM. Access can be granted to both vendors and clients who agree to share their memories. Now, that sounds like it should bring about fair market competition between translation companies. For example: If translation company A and B are bidding on the same project they would have the same competitive edge when it comes to the translated content, but the winning bid would come down to the translators cost. That's when the problem arises for translators. The price war has already begun, and with a global TM, translators will have to beat each other based on prices because that becomes the sole variable for translation cost. Then the question of quality becomes an issue.

The other problem arises with proprietary content. TMs are the clients proprietary material, and if they entered into an agreement for a Global TM, then their translated materials would be shared with their competitors. I'm not sure how this will effect instruction manuals, but it could be a problem for marketing literature with catchy tag lines and phrases. You certainly don't want your prized tag line that your marketing gurus spent hours coming up with duplicated or beaten by a competing company. It only takes a couple words to have a best seller.

Will the Global TM succeed? Maybe, if limits are placed on the exchange of translated content, and on access provided to companies that agree to share their memories. Smaller translation companies will also feel the pain as they will be less competitive if they don't participate in the Global TM.

ICD's You Tube Channel

ICD has set up a You Tube channel. We plan on having a few interviews, and maybe some demos of the software we use. Hopefully, this is will give you a deeper insight into the world of translation. Right now, we have 2 videos. The latest is an interview with Ann Zdunczyk from A2Z Publishing.  Ann helps out with DTP and she attended the STC conference with us.

Interview with Catherine Potter

This is an interview with Catherine Potter. She gives her insights and perspective on this year's STC conference.

Photos from the 56th Annual STC Conference

As promised, here are a few pictures from the 56th Annual STC Conference that was held in Atlanta, GA. Catherine, Ann, and I had a great time meeting people, and seeing the sights in Atlanta. We met some interesting exhibitors including the creators of Guimags. A bright idea that allows designers to save time and money by creating their layouts on a board with customized magnets. It also eases the UI testing process with a more interactive experience. Check them out. Overall, the conference was geared more towards writing content in the new age of blog, wikis, and twitter. There was less of a focus on translation and localization even though the majority of the exhibitors were translation companies.