ICD Exhibiting at the Learning Solutions Conference and Expo 2012

ICD will be exhibiting at 2012 Learning Solutions Conference and Expo in Orlando Florida,
March 21-23, 2012.  Use this discount code: 315LS12  and get $100 off your conference registration.

Register Now: http://www.learningsolutionsmag.com/lscon/content/2086/learning-solutions-conference-2012-home/

Ipad Translation Tool. Really?

Ever wondered what you would do with a portable translation tool? No, this is not a machine translation app. Well, wonder no more. Wordfast has launched Anywhere, the first professional translation memory software application that allows you to translate on the iPad. It is the largest cloud-based translation environment, which is also the fastest growing, there have been approximately 7,000 users since it's launch about 4 months ago. 

Moreover, the best aspect of Wordfast is that this new application is free and accessible to all translator. It also claims to maintain the privacy and confidentiality of the source content, and all TM content. It has a “software-as-a-Service (SaaS) model that allows you to use a translation memory without having to pre-install any software, instead you can just access the application via Safari web browser

Normally you would upload/download files in Wordfast using your main computer. Now, you can translate files (DOC, PPT, PDF, etc.) that are available from the net - by simply using a URL provided by and LSP or client. Once translation is complete, the translated file can be temporarily stored on Wordfast server for three days. You can for example, inform a client or a Project Manager that the file is available, by just providing the URL. 

This makes it possible to complete a full job with an iPad, from source file upload to the delivery of the translated file (using a full suite of Translation Memory, glossaries, Machine Translation, etc.), without ever dealing with a local hard disk. You can of course log into WFA from your main computer at any time to upload or download files. With Apple's external keyboard  the translation experience is the same as on any other computer. 

Some of the key features:

• Work in groups and collaborate with other translators. You can set permissions to share memories and work together online
• Perform automatic translation integrated and compatible with a wide variety of file types.
• Aligning source and target texts for different languages, and create parallel texts from a translation memory. 

In short, this application allows you to do virtually everything needed to perform the task of translation. This makes translation more accessible to would-be translators.  The limitations of exposing your TM and confidentiality come into question, and this might be a big risk for larger LSPs and their clients, but for small scale translators and small businesses that have in-house employee translators, this could be an easy accessible solution to using a translation memory tool.

ICD has Moved

We moved into our new office this week:


International Communication by Design, Inc.
13040 West Lisbon Road, Suite 600
Brookfield, WI 53005
Ph# 262-781-1644
Fax# 262-781-1654


We are excited to begin a new chapter in our company's history. 

ICD's New Home

International Communication by Design, Inc (ICD) is excited to announce that we are moving! For the past 19 years, ICD has been located in the  “Fortress Building” in downtown Milwaukee, Wisconsin. Due to sustained growth, ICD will relocate to a larger more advanced facility in Brookfield, Wisconsin by October 15, 2010. 

Here’s our new contact information:

International Communication By Design, Inc.

13040 West Lisbon Road, Suite 600

Brookfield, Wisconsin 53005

Phone: 262-781-1644

Fax: 262 -781-1654

translate@icdtranslation.com

www.icdtranslation.com

We are delighted to move into a larger space, adding more staff, and implementing new technologies to better serve you and improve your presence in the Global Market Place.  We’d love to show you our new facility the next time you’re in the Milwaukee area.

Together we can Translate To Evolve^SM.

Photos form Recent Shows in Milwaukee, Chicago, and Las Vegas

Here are recent photos from Trade Shows where ICD was an exhibitor.

MWTA Trade Days: Milwaukee

ASTD: Chicago

AEM Exhibitor Education Meeting: Las Vegas

It's Official! ICD is a certified Woman-Owned Business

PRESS RELEASE

CERTIFIED WOMAN-OWNED BUSINESS

DATE:  April 14^th, 2010

CONTACT: Catherine Deschamps-Potter

TITLE: Vice-President

INTERNATIONAL COMMUNICATION BY DESIGN, INC.

State Certified as a Woman-Owned Business Enterprise

International Communication by Design, Inc. has received certification as a Woman-Owned Business Enterprise (WBE) through the State of Wisconsin Department of Commerce. The designation is pursuant to the state administrative rule requirements of Comm 104 which provides validation that International Communication by Design, Inc. meets the requirements of being at least 51 percent woman-owned, controlled and managed. It qualifies International Communication by Design, Inc. to be considered for contracts with corporations and government entities that seek vendor relationships with businesses owned and operated by women.

International Communication by Design, Inc. was established in 1991 and specializes in Language Translation and Localization. To better promote state certified WBE’s and to make it easy for buyers to find them, the Department of Commerce maintains an on-line WBE Directory at http://commerce.wi.gov/BD/BD-WBECertification.html).

Changing the Game

The recession has forced many translation companies to re-think their sales and service approach. The price for translation is a never ending bottom line battle, and companies have to choose to either make less money while providing the same level of quality, or come up with added services at no-cost to justify their prices.

No doubt new technologies have been developed to help the industry move forward as a whole. Machine Translation and Editing by human translators is one service that many translation companies have chosen to offer. It's sort of a budget version translation. A compromise in cost. The quality is probably a B, and that's enough for most instructional manual. The problem here is finding a good translator to edit a machine translation.

Other translation companies have started offering services like 24 hr instant translation. Naturally, they probably use a machine because it's going to be pretty hard to have a translator work on-call for them. There's one company that goes as far as offering a hotline for "translation emergencies". This is a great idea on paper, but when is translation really an emergency. Even if it is, I doubt that a 100 pages can be done in less than 1 day. The hotline does work as a tool for client's to find out the progress of their projects, or to inquire about the completion date.

Overall, we have to adapt to the changing economic climate to satisfy our clients needs. We may have to streamline the process, and offer more competitive prices, or justify the current prices with added services. There is a value attached to every dollar, and we must remember that there is a value attached to a good translation.

Getting Started with Translation Style Guides

Creating a style guide for translation is essential for translators, editors, and desktop publishers. It keeps everyone on the same page through the translation and localization process.  Translation tools are able to preserve most formatting and keep the punctuation intact. However it fails to account for spacngs before punctuations (in French), measurement conversions, decimal points to commas, and units of conversions.
One simple rule to start your style guide is to record  every choice that can not be recorded in a translation tool glossary or a translation memory. You can find instructions and choices that you should included in your translation style guides here: Annex D of European Standard 15038 for translation services (see page 15). Here are some of the criteria listed:

• Punctuation 
• Spelling 
• Formatting 
• Adaptations 
• Language-specific and client preferences 
• Common errors to be avoided 
• Other miscellaneous elements  

An effective translation style guides can vary in length and detail, as exemplified by the following downloadable style guides from the technology industry:

Oracle and Sun’s Language Style Guides: guides in 8 languages, each of at least moderate length, French, Spanish, German, Simplified Chinese, Traditional Chinese, Japanese, Korean, Swedish

Microsoft’s Language Style Guides: guides for 90+ languages, each of varying length

Other international organizations and governments with respectable translation teams have also made their translation style guides available online for download:

The World Bank Translation Style Guide: English, French, Arabic, Spanish, Russian
The European Commission Translation Style Guides: English, Danish, Finnish, Portuguese, Slovene, Spanish, Swedish, and other languages

These should help you get started creating your own style guide.

Google Translator Toolkit

Google has added a toolkit to their machine translation software: "Google Translate"

How does it work?

* Choose a language to translate your document into
* Upload a document, webpage or a Wikipedia article
* Google translator automatically uploads, converts and translates the content
* You can now review and improve the translation
* You can view translations that were earlier translated by other users
* You can share your translation with your friends and invite them to view or help edit your translation
* When finished, you can download the translation to your desktop
* For Wikipedia articles, you can even publish it back to the source

Now, the system works well as a crowdsourcing effort where revisions are constantly made to the translations. Thus, improving quality over time. The intellectual prowess of the translator is another questions.

The Toolkit represents another step in the advancement of machine translation. However, it still does not replace a qualified human translator with industry specialization.

Google Translator Toolkit is ideal for fast simple, non-conforming translations. If you want a 50 page manual, then you're better off sending it to your translation vendor.

Facebook's Human Translation

Facebook introduced non-English languages for the first time in January 2008. Now about 70 percent of Facebook's 300 million users are outside of the United States. Many bloggers and tech writers think Facebook's method of human translation seems promising as it combines real people behind the scenes as opposed to machine translation.

Basically, users suggest translated phrases and vote on translations that others have submitted. These crowd-sourced edits, which work sort of like Wikipedia make Facebook's translation service smarter over time. Go to Facebook's translation page to check it out or to participate.

More than 65 languages function on Facebook now, according to Facebook's statistics. At least another 30 languages are in the works, meaning Facebook needs help working out the kinks on those languages before they're put to use.

What's new? Facebook announced in a blog post on September 30 that the social network has made its crowd-sourced translation technology available to other sites on the Web. The update allows sites to install a translation gadget on their sites through Facebook Connect, a service that lets Facebook users sign in on other Web pages.

Facebook also added some new languages, including Latin and "Pirate," which translates the Facebooky word "share" as "blabber t'yer mates!"

People are good at knowing idioms and slang, so Facebook tends to get these right, but there are limited numbers of multi-lingual volunteers who want to spend time helping Facebook translate things. Also, Facebook's site is available in many languages, but its human translators don't touch wall posts, photo comments and other user-submitted items, which is a big con if you want to have friends who don't share a common language with you.

Source: CNN.com

A Tough Sell

Jeff Jorgensen, National Accounts Manager at ICD wrote an article for the August '09 issue of World Trade Magazine. The article titled: "Talk About a Tough Sell," emphasizes the important need to consider quality translations in today's marketplace. Most companies are looking at their bottom line in the economic downturn, but it's also important to consider liability issue when it comes to poorly translated material, and cost shouldn't out way quality. This article is a must read for anyone considering translations or debating the cost versus quality issue. You can download a PDF version of the article here

Trados Limitations and Textboxes

This week I've learned that I hate embedded and grouped text boxes in Word. Why do I hate them? Well, Trados apparently does not pick up text that are embedded in text boxes when you attempt to translate the file in a tagged word format. If you use Tag Editor it hides the text between formatting tags, and the text in the boxes are not editable. Solution, SDLX actually picks up the text for text boxes that are grouped, but it ignores embedded boxes. By the way, text in embedded boxes show up as live text, they don't get picked by SDLX, and there is no option to have it pick up or extract the text. Therefore, the best was is to try and copy and paste the text into a word file, ignoring the boxes and hoping you copied and pasted all the text correctly. So, if you must use Trados, be careful of the grouped and embedded text boxes, you'll be missing a few words if you don't.

Google and Iphone: Proofing and Editing on the GO!

Recently, I discovered Google Docs. Yes, Google has created a web based document creation tool. Essentially, you can create text documents (ie MS Word Style), Spreadsheets with formulas and charts, and presentations (ie Power Point). Google has created a web based version of Microsoft Office Home Basic. You also have the ability to open up PDFs in Gmail without having a Reader. These features may not make a whole of difference to people with desktops or laptops, but with an Iphone, it changes the whole ball game. Now you can open up a PDF, (copy and paste text, if you have the new 3GS), and edit the text in Google Docs. You can view/proof PDFs, make comments in the text editor, create a spread sheet of terms and send it to your Desktop Publisher for corrections. If you need to create a presentation or add a new slide, simple create one.

Oh, and with the wireless printer app, you can print the PDF. You can upload a word, ppt, excel file from your computer, save it on your google account, edit it on your Iphone, and make the world go round. You can save the files as .doc, .xls, .ppt, or aPDF and open them up on computer later on, or send it to someone with a computer and they can open it up as well. Here's a video about Google Docs:

Corporate Wisconsin Article

The blog is not dead. I've just been busy. I apologize for the lack of posts last month. To kick things off, Catherine wrote an article for Corporate Wisconsin. You can read it here. It's actually on the main page of their website under the "My View" column. It's an interesting article that provides some ideas on the current export climate for businesses.

Interview with Catherine Potter

This is an interview with Catherine Potter. She gives her insights and perspective on this year's STC conference.

Client Upload. Easier and Faster

ICD's website has an awesome new feature that allows clients to upload their files directly on our website. It's a new tab on the homepage called: "Client Upload". ICD is able to do this using the "Drop Site" feature through YouSendIt. This gives the client more flexibility and secure access without having to send an email or using an FTP. Once the file is uploaded the client gets an automated email notifying them that the file has been sent to ICD. ICD then gets an email from YouSendIt, notifying us that you have sent a file. So, start uploading your files.

I'm Published! Multilingual Magazine

Hi readers, great news! for me at least. My article: "Internationalized desktop publishing difficulties" just came out in "Multilingual Computing Magazine" If you've read my previous blog posts, you'll know that I have written about the horrors of poorly constructed documents that still give me nightmares. This article highlights some basic tools and ideas that you should keep in mind when creating your next document. Check out the excerpt below:

Internationalized desktop publishing difficulties LIONEL LIM

The process of translating documents involves several specialized activities in addition to translating content from one language to another. A major step in the translation process is the desktop publishing (DTP) of translated content so that the final product closely matches its English counterpart. When you are ready to translate your document, provide your language service provider (LSP) with the name and version number of the DTP application and the platform (Mac or PC) you are using for the English document. You should include the source files for your English documents in the original application, and you should indicate ... To read this entire article you must be a MultiLingual subscriber. For immediate access to the current issue, subscribe to the digital version. Already a subscriber? Above excerpt taken from the March 2009 issue of MultiLingual published by MultiLingual Computing, Inc., 319 North First Avenue, Suite 2, Sandpoint, Idaho 83864-1495 USA, 208-263-8178, Fax: 208-263-6310. Subscribe

March, 2009

Esprit d'ICD Winter 2009

The Winter 2009 issue of ICD's newsletter is out. The newsletter features a great article on recycling electronics. As we become a greener society, I think this article gives some helpful points about the process and how you can get involved. There is also a small article on DITA. This has become a hot topic in the documentation world as companies turn to CMS technology and XML based content. Madeline Clayton, my blogger in crime is featured in the Employee Profile. Madeline's mugshot is below for Visual representation as you read her profile. You can subscribe to the newsletter by emailing: info@icdtranslation.com

The Changing Face of Trade Shows

My last post got a lot of responses from people, and Jeff from sales decided to share his own experience from a recent trade show. In Jeff's own words and a picture of Jeff, so you can visualize him actually telling you about his experience.

"While attending a trade show in Las Vegas, I had a few observations on how America and thus the world is doing business. This show was traditionally among the top five attended trade shows annually in Las Vegas. This year attendance was down 35% from last year. Sad to say, last week the Las Vegas Convention Bureau announced that hotel occupancy for the first week of February was down 40%. Not good news for Vegas for now, but in the long run, maybe.

AHH, but not all is lost. When I was walking the show, talking with exhibitors I heard good news. The “Looky Lous” or in the construction industry, the “two fisted beer drinkers” were, for the most part, gone. So who was attending? Simple answer, the Decision Makers! As many exhibitors informed me, the number of leads may be down, but the quality of the lead is very high. Instead of construction companies sending a job foreman to the trade show for a week of vacation, the Presidents, Senior Vice Presidents or the Head of Purchasing were walking the floors and looking for deals.

More good news. Like the attendee’s, the exhibiting manufacturers did not have their Regional Sales Manager or National Account Manager working the exhibit booth. They were out working their territories and hopefully selling in this economy, or at the very least letting their customers know that they are still alive. The CEO’s, Presidents, Senior Vice Presidents, Directors of Corporation Communications, Directors of International Marketing and in some cases Senior Engineer’s were working the booths.

Bottom line, the decision makers from both sides of the isle were there, the equipment was carefully looked over, and pending projects were discussed and even the future was talked about. Maybe the attendance was down, maybe the exhibitors learned it doesn’t take key chains and drink insulators to sell equipment worth $2K to $2M. What it takes is getting back to the basics of doing business. Putting the correct parties together at one time. My comment as I walked away from talking with a VP of this or that company was, “Now lets sell, put America back to work and the World will follow.” To which I would see a smile and two thumbs up!"


Thanks Jeff.

On the Floor

ICD has attended and exhibited at numerous trade shows, and I'm always interested in what the sales team has to say when they return from shows. I know that it can be quite grueling and frustrating when you get rejected, but there are some really interesting conversations that happen on the floor. It's interesting how little people know about the translation and localization industry. I for one never realized how big it was until I started working at ICD. Translations were always on the back burner for most companies. It's on the: "We'll deal with it when we have to" list. No preemptive measures were necessary when exploring a global market because there was no reason to assume that people needed to read and understand the content. Companies didn't care about that, and they figured their distributors, or in-country sales personnel would deal with it.

Well, things have changed, and in our declining economy, translations are not on the back burner. Companies are branching out and trying to increase sales in different markets. They are doing it cautiously though, so prices are an issue, and translation is not cheap. Naturally, they start thinking about translating some marketing material, but they are afraid of spending what little they have on German brochures or a website when they don't know if they can make any in-roads in that market. Is translation and localization a waste of money? That's a question VP's of sales have to ask themselves every time they are approached by a rep from a translation company. It's a risk, but you've got to start somewhere.